Beyoncé Knowles-Carter has announced the Cécred X BeyGOOD Fund to coincide with the launch of her long awaited haircare line, Cécred.
An annual $500,000 grant will fund cosmetology school scholarships and salon business grants across five cities, specifically chosen for their diverse communities of stylists. Each year 25 financial aid student scholarships worth $10,000 will be granted across five cosmetology schools (with inclusive curriculums) in Atlanta, Chicago, Houston, Los Angeles and New Jersey.
A statement on the Cécred website reads: “The Cécred x BeyGOOD Fund celebrates the influence professional stylists have on hair health and the critical importance of advocating for the salon community. We recognise running your own business can be difficult. Each year, 25 $10,000 grants will be awarded to qualifying salon business owners showing financial need in target cities so they can continue their transformative impact in the community.”
What is Cécred?
Cécred honours global traditions while delivering what hair craves: rich conditioners and fortifying protein, patent-pending technology and fermentation, sensorial luxury and exceptional performance for visible strength, moisture and shine. Inspired by hair rituals from global cultures, the products feature an array of butters, oils, honey, and fermented rice water to nourish hair.
Cécred launches with the Foundation Collection, eight products that cleanse, condition, and visibly repair. "The journey of creating Cécred has taken years, and I’m so proud to finally reveal what we’ve been working on,” says Cécred founder and chairwoman Beyoncé Knowles-Carter. “As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy haircare and to place scientific innovation and product performance above all else. We started by prioritising the needs of textured hair like mine, along with other types and textures that need more moisture and strength. My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, coloured, weaves, wigs. I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health. My vision is to be an inclusive force of excellence in the haircare industry while celebrating hair rituals across global cultures and helping dispel hair myths and misconceptions on all sides.”
Knowles-Carter’s vision is to create a new standard in haircare that breaks down myths and helps to change the narrative in haircare.
