Catwalk to client: wave on with ghd professional

Want to copy hair trends direct from the London Fashion Week catwalks? With the help of ghd, we're showing you exactly how you can take the hottest Spring/Summer 2015 hair looks from catwalk to client, including these tousled waves from House of Holland. Backstage at the show, ghd global brand ambassador Adam Reed revealed that he was inspired by 70s groupie girls to create the artfully textured look - dubbed 'wave on' by Adam. The secret to the look is the ghd curve classic wave wand from the new ghd curve range and one of Adam's own concoctions - sea salt crystals from the Cornish coast added to heat protection spray. Here, Adam shares how to get the look. [hji-gallery-legacy] 1. To start, prep the hair with ghd style heat protect spray. TOP TIP: Add a dash of sea salt to the bottle to create added texture when you style. 2. Starting from underneath, take small sections of the hair and blow dry with the ghd aura, twisting the hair around the ghd natural bristle radial brush (size 4) from root to end – this process seals the cuticles of the hair to help hold the style and creates a lived-in texture. 3. Keeping the parting as natural as possible, use the ghd tail comb to create a side parting on the right of the head, tucking the hair behind the ear on both sides. 4. To complete the look, use the ghd curve classic wave wand and wrap natural sections of the hair around the barrel. Roll the wand up and down each section of the hair working backwards and forwards and repeating three times. Adam’s coined this technique the 'run wave'. 5. Finally, use your fingers to shape the hair, keeping it as free and natural as possible. See Adam Reed bring the look to life in the video below! For more information on stocking ghd curve, salons should contact their ghd account manager or call 0845 3301133 (UK) or +44 (0)1924 423400 (ROI)