Boost your business with a visit to salon north

Here’s another taster of some of the fantastic business workshops on offer at Salon North courtesy of the National Hairdressers’ Federation. Technology, sales and marketing expert, Warren Knight will offer four simple steps to help optimise your business online, by defining the four types of digital customer, creating shareable content that builds a community, drive sales and structure social media. Richard Willett, senior employment consultant at Croner will help delegates negotiate the potential minefield of employment law with a jargon-free, myth-busting session. Creating a major marketing buzz from a small budget will be the topic of the presentation from Alice Kirby, director of Lockhart Meyer Salon Marketing. Alice will take you through her step-by-step system for attracting and keeping more clients. If you are looking for advice on how to improve retail sales while improving the client experience, Susan Routledge, director of the Susan Routledge Consultancy will have the answers you need in her presentation. Chris Brennan, content marketing manager at Phorest will look at how to effectively deal with complaints on social media. Melanie Philbin, owner of Beauty Matters will draw on her own experience to advise on how to safely change your business model to achieve growth. For details of all the seminars visit www.salonexhibitions.co.uk/north Salon North takes place 18-19 September at Manchester Central