British hairdressing business awards: salon of the year – 1

Sponsored by Schwarzkopf Professional This category is open to salons with an annual turnover in excess of £350K. (This relates to a single salon and not a group) Opening Statement Why do you feel your salon is worthy of this award? Turnover Show in graph form the annual turnover of the salon for the last two financial years and show in graph form the level of gross profit during the same years Customer Care Using bullet points, list the policies you have in place to ensure good customer relations Complaints Procedure Using bullet points, list the guidelines you have in place when dealing with customer complaints Promotion and Marketing Activity Using bullet points, list the promotional and marketing activity which has taken place during the past year

• Include examples

Aims and Objectives Using bullet points, list the key aims and objectives of your marketing and promotional plans Staff

• Enclose a completed assessment form that you have used to monitor performance

Training Using bullet points, list the key elements of your training policy Career Opportunities What career opportunities are offered to staff?

• Include examples

Inclusions

• Include photographs of the exterior and interior of the salon