British hairdressing business awards: marketing award

Sponsored by Kemøn This category is open to any salon. Opening Statement Describe your brand image and how this has evolved Aims and Objectives Describe your approach when putting together your marketing strategy Unique Points How does your marketing strategy differ from others? Proof of Success

• Provide an example of a successful marketing campaign and include costs and evidence

Evaluation How do you measure, monitor and evaluate your marketing plan?

• Include evidence to justify your statement

Budget What is your marketing budget and how much is spent on:

• Local Advertising
• Client Incentive Schemes
• Salon Stationery
• Other (please state what "other" refers to)

Inclusions

• Include examples of promotional material used for marketing purposes