British hairdressing business awards 2012 criteria

To enter HJ's British Hairdressing Business Awards you need to submit a written presentation that clearly answers the criteria for the category you are entering.

Please read the entry form for further criteria information. 

Business Director of the Year

Sponsored by Hairdressers Journal International

A business director/s is the person who is the driving force behind a top hairdresser or salon. He/she would have developed new ideas and strategies for the business and will have moved the salon/hairdresser forward by demonstrating forward thinking, entrepreneurial business skills that maximise on the media opportunities available.

(A joint entry may consist of a maximum of three directors)

The entry should cover the following and should include evidence to justify any claims made:

Your role

As a Director of your company - what is your role?

Details of Achievements

As a Director of your company what have you achieved that you are most proud of?

Motivational Skills

How do you motivate others?

Entrepreneurial Skills

What skills do you have that allow you to excel in your role?

The Industry

What are your passions within the hairdressing industry and how do others in the industry view you?

Activities beyond the salon

List any additional activities that the Director is involved in within the industry.

Inclusions

• Supply a good and up-to-date photograph of the entrant.
• Describe your professional self in 50 words.

Customer Care Award

Sponsored by Kérastase



To enter this award you will need to provide evidence of how your customer care policy has contributed to your success.

Opening Statement

Explain what you think customer care means and say why you feel your customer care is second to none.

Meeting Customer Needs

Explain how you decide on your customer care programme from a client's point of view.

Show what elements of customer care you have in place for your client's journey through the salon.

What would make a potential new client believe he/she is going to receive excellent customer care when they walk through the door on their first visit - and on subsequent visits?

Evaluation of Methods

Show how you ensure your team implement your customer care programme. Show what methods you use to evaluate your team's success in implementing all the customer care requirements.

Show what methods you use to ensure your customer care policy is meeting the needs of your clients and say how often you re-evaluate your customer's needs.

Contribution to Success

What specific areas of your customer care policy have most contributed to your success in business?

Repeat Business

What percentage of your clients return to the salon?

Independent Salon - Business Newcomer

Sponsored by Great Lengths

This category is open to owners of new independent salons who have been in operation for a maximum of two years by the end of June 2012.

Opening Statement

Why did you decide to open a salon?

Aims

What was your aim when you started out in business?

Goals

What are your aspirations for the future?

Implementation

What methods have you used to achieve growth in your gross turnover?

What other additional services have you successfully implemented to increase your revenue potential?

Factors of Success

What has been the main contributing factor in your success?

Evaluation

How do you measure your success?

Budget

What was your set-up budget and how much was used for:

• Building/Refurbishment Work
• Marketing/Advertising
• Staff Recruitment
• Other (Please state what 'other' relates to)

Inclusions

Enclose photographs of the interior and exterior of your salon

Website of the Year / Innovation of the Year

Sponsored by Hairdressers Journal Interactive 

This category is open to any salon with an innovative website or anyone who has put into practice an idea or launched a product which is new to the hairdressing industry.

Innovation Entry Criteria

Opening Statement

What is the concept or product you are entering for the award and why do you feel it is innovative?

Objectives

Why do you feel the concept or product is useful to the industry?

What are your aims for the concept or product?

Success Criteria

How have you measured the success of the concept or product?

Promotion

How have you promoted the concept or product?

Website Entry Criteria 

Opening Statement

Explain why you feel your website is innovative and stands out from others.

Objectives

Why do you feel a website is necessary for your business?

What were your aims and objectives in launching the site?

Evaluation

How have you measured the success of your site?

Marketing

How have you marketed your website since its inception?

Junior of the Year

Sponsored by Bangstyle

This category is open to any junior or assistant who has been in training for a maximum of three years up to the end of June 2012. The entry should be put together and submitted by the junior/assistant themselves but with the help of the salon owner/manager.

Opening Statement

Why did you choose hairdressing as your career and what are your aspirations for the future?

Training

What training have you received from the salon you work in and what do you feel you have gained from this training?

Goals

Who in the industry do you admire and why?

Special Activities

What special activities have you been involved in, such as shows or salon promotions and what role did you play in them?

Inclusions

Include two photographs showing your creative skills and attach to each one a short description of how you achieved the results. These must be endorsed by the salon owner/manager stating that they are the work of the entrant.

Manager of the Year

Sponsored by L'Oréal Professionnel 

This category is open to salon managers or anyone who manages a team within a salon. The entry must be based on managing a single salon.

Opening Statement

Why do you feel you deserve the title of Manager of the Year?

Management Skills

How do you approach your job as manager of the salon?

 

Managing a Team

Give a brief case history of how you have managed a team

Management Strengths

What have you done differently from others in managing your salon?

Innovative Skills

Give examples of innovative actions you have taken in managing your business and the outcome these have realised

Salon Design Award

Sponsored by Aston and Fincher

Entrants to this category must have either redesigned an existing salon or designed a new salon in the last 18 months. The new or redesigned salon must have been trading for a minimum of six months by the end of June 2012.

Location

What was your reason for choosing your salon location?

Design Brief

In up to 350 words, detail your design brief, what inspired your ideas and what were the aims and objectives for selecting the design you finally used in your salon.

Design Challenges

In up to 350 words document your design challenges and the solutions.

 

Design Results

Explain how the finished design has met your original brief, your aims and objectives.

Features

In up to 250 words explain what the main features of your design are and why they were chosen?

Budget

What was the initial budget for the design?

What was the budget for the shop fit and what was your final cost?

What was your furniture budget?

What influenced your choice of furniture?

Brand Image

Write a brief synopsis outlining your brand ethos (website, signage, stationery and imagery etc).

Growth in Turnover

What has the salon turnover been in the six months since the redesign/opening?

Inclusions

Include a number of photographs as described on the entry form.

Front of House Team of the Year

 

This award is for the often unsung heroes in the salon who are the first and last contact the client has with your business. From answering the telephone, to meeting clients as they enter the salon through to advising on retail and rebooking for the next appointment - the Front of House Team are key to the success of the salon. To win this Award, you need to demonstrate why your team is the best in the business and what sets them apart from your competitors.

Opening Statement

Why do you feel your team is worthy of this award?

What impact does your Front of House Team have on your business?

Demonstrate this impact by referencing retail sales, repeat bookings and mystery customer feedback (if available) and all relevant information.

Customer Feedback

Include client feedback/testimonials to support the entry.

Communication Strategy

Demonstrate how the team communicate with clients before, during and after their salon appointment and give examples of how the team garner information that will be useful to the salon going forward.

Customer Care

Using bullet points, list the policies you have in place to ensure good customer service is offered by the Front of House Team.

Aims and Objectives

Using bullet points list the key aims and objectives as set by the business for the Front of House Team.

Inclusions

Include photographs of the Front of House Team, reception area, client testimonials and any other relevant information.

Salon Team of the Year

Sponsored by KeraStraight

This category is open to any salon with three or more employees.

Opening Statement

Explain why you feel your team deserves this award.

The Team's Strengths

What do you feel your team offers and what makes your team special?

Contribution to the Team

How many people are in your team and what does each of them contribute to the team?

Team Building Activities

What team building activities and/or initiatives do you have in place to ensure team integration and motivation?

Team Activities

What new activities have you undertaken as a team?

Please give a short description of how you worked as a team to put these together.

Inclusions

Include a team photograph and examples of external PR which relates to your team.

Training Award

Sponsored by Wella Professionals

This category is open to a salon or group of salons, which train up to NVQ Level 3 or equivalent.

Opening Statement

Why do you feel your training policy is superior and why should your salon win this award?

Training Policy

Give a brief description of your training policy and explain the structure of it.

Implementation

How do you implement the training programme?

Meeting NVQ or Equivalent Criteria

How do you ensure you meet the NVQ or equivalent criteria?

Appraisal

What appraisal systems do you have in place?

Evaluation

What methods of evaluation and feedback do you use?

Staff Recognition

What methods do you use to give staff recognition?

Results

How has the training affected the success of your team and individuals?

Salon of the Year - 1

Sponsored by Schwarzkopf Professional

This category is open to salons with an annual turnover in excess of £350k. (This relates to a single salon and not a group).

Opening Statement

Why do you feel your salon is worthy of this award?

Turnover

Show in graph form the annual turnover of the salon for the last two financial years and show in graph form the level of gross profit during the same years.

Customer Care

Using bullet points, list the policies you have in place to ensure good customer relations.

Complaints Procedure

Using bullet points, list the guidelines you have in place when dealing with customer complaints.

Promotion and Marketing Activity

Using bullet points, list the promotional and marketing activity which has taken place during the past year.

Aims and Objectives

Using bullet points, list the key aims and objectives of your marketing and promotional plans.

Staff

Training

Using bullet points, list the key elements of your training policy.

Career Opportunities

What career opportunities are offered to staff?

Inclusions

Include photographs of the exterior and interior of the salon

Salon of the Year - 2

Sponsored by Clynol Salon Exclusive

This category is open to salons with an annual turnover up to £350k. (This turnover relates to a single salon and not a group).

Opening Statement

Why do you feel your salon is worthy of this award?

Turnover

Show in graph form the annual turnover of the salon for the last two financial years and show in graph form the level of gross profit during the same years.

Customer Care

Using bullet points, list the policies you have in place to ensure good customer relations.

Complaints Procedure

Using bullet points, list the guidelines you have in place when dealing with customer complaints.

Promotion and Marketing

Using bullet points, list the promotional and marketing activity which has taken place during the past year.

A ims and Objectives

Using bullet points, list the key aims and objectives of your marketing and promotional plans.

Staff

Enclose a completed assessment form that you would use to monitor staff performance.

Training

Using bullet points, list the key elements of your training policy.

Career Opportunities

What career opportunities are offered to staff?

Inclusions

Include photographs of the exterior and interior of the salon

Retail Salon of the Year

Sponsored by Flip-in Hair

Opening Statement

Why do you believe your salon should win this award?

Policies & Programmes

What policies and programmes do you have in place for achieving retail sales revenue?

 

Creative Initiatives

What creative initiatives have you implemented in addition to manufacturer led initiatives, which have contributed to a significant growth in retail sales?

Staff Incentive Schemes

What staff incentive schemes do you run, apart from manufacturer led schemes, to encourage your team to constantly support your retail policies?

Implementation of Staff Schemes

How have those schemes been implemented?

Franchisee of the Year

This category is open to all franchisees but the entry must relate to one salon and not multiple locations.

Opening Statement

Why do you feel you are worthy of this award?

Why did you choose to franchise?

What factors were important to you when choosing which franchise to take on?

Head Office Support

Using bullet points, detail the support that you receive from Head Office and how you utilise this to manage and grow your business.

Turnover

Show in graph form the annual turnover of the salon for the last two financial years and show in graph form the level of gross profit during the same period.

Using bullet points, list the policies you have in place to ensure good customer relations.

Brand and Marketing Activity

How have you and your team adopted the brand and ethos of the franchise?

Using bullet points, list the promotional and marketing activity you have undertaken in the last 12 months and include both trade and consumer activity.

Aims and Objectives

Using bullet points list the key aims and objectives of your marketing and promotional plans and outline how you plan to grow your business.

Staff

Enclose a completed assessment form that you have used to monitor performance.

Training

Using bullet points, list the key elements of your training policy.

Career Opportunities

What career opportunities are offered to staff

Inclusions

Include photographs of the exterior and interior of the salon.

Franchisor of the Year

This category is open to all salon groups operating a franchise system.

Opening Statement

What makes you different from other franchisors?

What support do you provide to your franchisees?

Please give details of support provided.

Selection process

What criteria do you use when selecting a suitable candidate to become a franchisee?

Franchisee Development

Identify how you choose your franchisees and the qualities you are looking for and how you maintain and monitor the standards that your franchisees are required to meet.

Turnover

Show in graph form the annual turnover of your franchised salon business only (do not include company owned/operated salons) for the last two financial years.

Customer Care

Using bullet points, list the policies you have in place to ensure good customer relations and detail how you monitor the activity in your franchised salons.

Brand and Marketing Activity

How do you communicate the franchise brand to the franchisees and their employees to ensure that quality is maintained?

Detail examples of any consumer marketing initiatives to encourage new clients into salons.

Aims and Objectives

List the key aims and objectives of your marketing and promotional plans.

Training

Using bullet points, list the key elements of your training policy.

Inclusions

Include an examples of your marketing information

Marketing Award

Sponsored by 3•6•5 Salon Education

This category is open to any salon or salon group

Opening Statement

Describe your brand image and how this has evolved.

Aims and Objectives

Describe your approach when putting together your marketing strategy.

Unique Points

What is special about your marketing strategy? If you are able to compare, how does it differ from competitors?

Proof of Success

Provide an example of a successful marketing campaign.

Please provide evidence of it and the costs.

Evaluation

How do you measure, monitor and evaluate your marketing plan?

Please include evidence to back up your approach to this.

Budget

What is your marketing budget and how much is spent on:

• Local Advertising
• Client Incentive Schemes
• Salon Stationery
• Other (please state what "other" refers to)

Inclusions

Include examples of promotional material used for marketing purposes.