British beauty & spa awards: facial therapist of the year

Sponsored by Guinot Your entry should include: 300 word statement

• Explaining why your skills set you apart from the competition

In addition to your opening statement, please include the following in your entry

• Description of what kind of clients you are attracting and how;how often you see regular clients and how you maintain loyalty
• Indication of how you keep up-to-date and increase product knowledge

Case study (new mature client over a six-month period):

• Description of client’s problem as presented to you, including skin analysis
• Treatments used, frequency and reason for your choice
• Outcome of the treatment
• Consultation techniques for homecare and education (given to the client) and how it is monitored
• Forward planning for the client
• Proof of treatment and product sales (ie, till receipts)

Attachments

• Copies of professional qualification certificates
• Photograph of the work salon environment
• Photograph of the entrant
• Examples of marketing initiatives (in-salon promotions, press coverage, advertising etc)