Understated and effortless: the 'no make-up make-up' trend for hair is here, thanks to Wella Professionals Illumina Color.
We’ve seen the trend across fashion and make-up (think understated fashion brand The Row, Succession style label-less clothing and no make-up make-up), but now the quiet luxury trend is coming to your client’s hair colour too. And it’s a look clients can’t get enough of - Google search results for the term ‘quiet luxury’ have increased by over 600% in the last year alone. Plus, creating that luxurious, but ever so-natural result has never been easier, or chicer, than with Illumina Color from Wella Professionals.
As well as delivering on the finished result, what’s compelling for stylists and salons alike is that Illuminatural, the new service using Illumina Color, is the perfect way to trade up your clients who regularly opt for partial coverage to a full head of colour, maximising average spend per client. It’s a global colour service that delivers on ultra-natural looking results and up to 100% grey coverage, the two top drivers in the hair colour category.
Imagine a colour that provides all the benefits of permanent colour, whilst still mimicking the hair’s natural shade. The unique technology within Illumina Color provides that premium finish and experience, plus the Metal Purifier technology helps to ensure damage prevention so client’s hair looks and feels like ‘their colour, but better’.
Take a look at the four new Illumina Color shades to beautify the natural shades clients want:
Meet the new Illuminatural services inspired by the quiet luxury trend, from fashion to make-up.
Multi-facted tones with sheer vibrancy for natural colour.
100% natural looking coverage on every strand, all while maintaining those natural highs and lows.
Luminous blondes created by lightening and toning for shiny blonde results.