Published
01st Nov 2023
by hjiadmin
The UK's leading pharmacy-led health and beauty retailer Boots has launched a new Premium & Professional Haircare category, which includes a Live True London x Boots salon in London.
Brands that are newly stocked in Boots include L'Oréal Professionnel, Redken, Pureology and Wella Professionals.
The retailer's website features tutorials from Live True London's stylists. On its website, Boots states: "We have partnered with Live True London to be able to bring Boots customers the very best haircare advice, product recommendations & inspiration straight from experts on the salon floor."
The page also includes a link for customers to find their nearest L'Oréal Professionnel salon.
