Boost you salon's colour services with descriptive language
Published
11th Feb 2011
by rachael
Using evocative language when selling your salon services brings colour to life for clients, enabling them to imagine exactly the hue you'll be creating.
Here, Rae Palmer talks about the importance of using the right language to excite and inspire your clients.
Schwarzkopf Professional ambassador Rae has two salons, in Chichester and Southsea, Hampshire.
"When talking about colour I use descriptive adjectives like sapphire blue, amethyst black, poppy red or cotton blonde.
"Different age groups respond in contrastive ways when talking about colour. Mature clients are interested in terminology that reflects their more stylised, classic or natural look. They love multi-tonal and contrasting colour but find it more appealing when used in conjunction with words like softer and kinder. Our younger clients will be more receptive to on-trend terminology, and also relate more to celebrities.
"I use language that feels bespoke and unique to the client. For example, highlights is too generic, but textured lights sounds more specific and on-trend. Common sense mixed with creativity makes my clients feel excited about a new or different colour, and explaining to them how the colour will enhance their look or haircut along with their skin tone and eye colour can often increase their self esteem."
Three top tips for salons when considering terminology
1. Use colour questionnaires to determine what language your client will respond to.
2. Use visuals and images during consultation.
3. Use language that describes the colour results more accurately.
