Bespoke hairdressing sponsors championship bikers

Belfast salon Bespoke Hairdressing is going full speed ahead to promote its business in 2010. The salon is the official sponsor of Northern Irish motorcycling duo Jeremy McWilliams and Josh Elliot.

The salon will sponsor the racers under the Bespoke Racing Team banner for the 2010 season, including the European Superstock Championship rounds.

 

Said salon owner, Stewart Lilley: "Customer loyalty and new business are key to us, which is why we are looking for novel marketing opportunities."