Creating an Artistic Team is an excellent way to inspire creativity, empower your team, and raise your brand’s profile – both within the hairdressing industry and among potential clients. At HOB Academy, the artistic team is known worldwide for its inspirational live presentations and award-winning photographic collections – which recently landed them the winners of Artistic Team of the Year at the British Hairdressing Awards 2024, sponsored by Schwarzkopf Professional.
HOB Academy International Creative Director, Akin Konizi, says there are many benefits to forming an artistic team. “In a busy salon, it’s easy for everyone to be working individually, but by coming together as an artistic team, you are all working towards the same vision, the same theme, and the same goal. It’s a great opportunity to collaborate with other team members and bring an array of skills together.”
The Benefits of a Hairdressing Artistic Team
Boosts Creativity and Builds Confidence
Being part of an artistic team provides a creative outlet for team members, enabling them to explore and push boundaries beyond everyday salon work. Whether it’s developing innovative cutting techniques, experimenting with bold colour palettes, or mastering the art of styling for photoshoots, an artistic team nurtures continuous learning and growth. Participating in events, shows, and competitions gives team members the confidence to showcase their skills to a wider audience. This increased confidence translates back to the salon floor, where stylists feel empowered to offer expert advice and deliver exceptional service and results.
Represents your Brand
Forming an artistic team means you have a dedicated group of people passionate about creativity and your brand. By presenting on-stage at high profile events, an artistic team becomes the face of your salon. They help cement your salon’s reputation as a hub of innovation and excellence.
Attracts Top Talent and Like-Minded Professionals
A visible and active artistic team makes your salon more attractive to ambitious and passionate stylists who want to be part of a dynamic and forward-thinking brand. Seeing a team showcase their skills at industry events signals to potential employees that your business values professional development and artistic expression. In an industry where retaining talent can be a challenge, an artistic team can be a key factor in not only attracting but also keeping team members.
Encourages Collaboration and Showcases Expertise
Artistic teams provide an excellent opportunity for hairdressers with different specialist skills to work together and create something exceptional. Cutters and colourists can collaborate to produce a shared vision, a skill that can also be adapted for work in the salon. When assembling an artistic team, make sure you select members with diverse skillsets to ensure a balance of strengths that can contribute to a wide variety of creative projects.
Creates Award-Winning Photography Collections
The talents of an artistic team can also be harnessed to create stunning photographic work, for use within the salon or for entry into awards. When potential clients see your team’s work in-salon or across various digital platforms, they associate your salon with expertise and creativity, helping to build trust and interest in your services. Clients also love knowing their hair is in the hands of award-winning stylists.
Speaking of award-winning collections, why not enter the British Hairdressing Awards 2025, sponsored by Schwarzkopf Professional? Entries close on Friday 27 June at 5pm - head here for all the info on how to enter.
