Be the mixologist to give your male clients the perfect finish

It’s all about individuality this year, so if you want to create the bespoke styles and tailored services your male clientele crave, cocktailing products is the answer. American Crew have taken inspiration from great British fashion labels, pairing them with classic British cuts and a blend of the best American Crew products from across the pond to create 4 bang-on-trend looks that will take your clients from the chair to the street.

The High Baller ALTERNATOR + MATTE STYLING CREAM + FIBER CREAM

Inspired by Menswear designer Christopher Raeburn famed for recreating former trends with a twisted edge, this style is reminiscent of the classic short-back-and-sides with the addition of broken separation and matte product to finish. How To: + Spray Alternator into the hair starting at the roots + Blow dry to give flexible hold and strong foundation + Mix a ten pence size of Matte Styling Cream and Fiber Cream + Rake through hair and use fingertips to create separation. + Blow dry again to finish.

 The Dirty Martini BOOST POWDER + CONTROL FOAM + LIQUID WAX

Inspired by Rag and Bone, who combine British heritage with directional modern design with ease. The classic “British Boy” cut is softened with a broken fringe and partings to bring a little rebel to this elegant shape. How To: + Apply Boost Powder to the roots + Comb Control Foam through the lengths and ends + Blow-dry and use fingers to lift roots for separation keeping the direction of the hair forward + When dry, rub a five pence size amount of  Liquid Wax into hands and distribute through ends for separation.

The Manhattan BOOST SPRAY + TEXTURE FOAM +FIRM HOLD STYLING CREAM

Inspired by Oliver Spencer, modern fitted designs with classic construction. Channelling this cool, effortless style while adding volume and texture to create the ultimate Chelsea Boy cut. How To: + Spray Boost Spray into the roots + Comb Texture Foam through the lengths and ends + Blow dry hair with a flat bristle brush to direct the hair up and back + Rub a five pence size amount of Firm Hold Styling Cream into hands and apply through lengths of hair + Brush through for separation.

The Godfather ALL IN ONE FACE BALM + LIGHT HOLD TEXTURE LOTION + BEARD SERUM

The trend for beards is going strong, but the modern twist is for men who want to show off their masculinity. Forget the long or rounded loose shapes of last year, it's all about structure with a strong perimeter to define the jaw and the cheek bones. How To: + Massage 2-3 pumps of All in One Face Balm to face + Apply Light Hold Texture Lotion to a damp beard + Blow dry beard on a low heat to condition and smooth + Finish with 3-4 pumps of Beard Serum to finish.    

To stock American Crew or to find out more about how Mixology could boost your male grooming business, please contact American Crew:

• UK: 0207 391 7440 / [email protected]
• IRELAND: 0886 9313 / [email protected]

To stay up-to-date with all the latest news, innovations and offers follow: https://www.facebook.com/americancrewuk   https://www.instagram.com/americancrewuk/. Don't forget to share your cocktailing skills. Just tag your creations #CREWMIXOLOGY and @AmericanCrewUK will share their favourites. This is a sponsored feature by American Crew