Avlon Europe proudly introduces Pure Form, a new Lifestyle Collection for 2026 that celebrates textured hair in its most authentic expression. Inspired by the everyday client, Pure Form is a modern tribute to beauty as it truly exists; soft, wearable, and rooted in real life.
The Pure Form Collection showcases hair that moves, breathes, and lives beyond the salon chair. Each image reflects Avlon’s commitment to honouring natural texture, curl definition, elongation, and fluid movement, while maintaining the health and integrity of the hair. This collection places real clients at the centre, highlighting beauty that is effortless, confident, and unapologetically authentic.
Crafted with the science, care, and performance synonymous with Avlon, Pure Form is delivered through the brand’s core portfolio, including KeraCare®, AffirmCare®, Texture Release®, Uberliss®, and Affirm®. Together, these technologies support a wide spectrum of textured hair needs while empowering individuality and versatility.
Alongside complementary creative work, Pure Form helps define Avlon’s broader 2026 vision, one that seamlessly blends science and culture, creativity and credibility. The collection reinforces Avlon’s leadership in textured hair care by celebrating real-world relevance and the lived experiences of the clients it serves.
At its core, Pure Form is more than a visual story. It is a statement of purpose: celebrating curls, coils and locks through science, culture, creativity, and authenticity - just as it exists, every day.
Credits:
Creative Direction: Jacqui McIntosh
Creative Direction & Production: Louis Driver
Photography: Chris Bulezuik
Hair by Avlon Education using Affrimcare, KeraCare & Uberliss: Jacqui McIntosh, Louis Driver, Lathaniel Chambers, Pashcan’el Mitchell, Nataša Stantić Brajovi, Rachel Feltham, Delroy Davy
Styling: Clare Frith
Make-up: Lara Nasamu
Models: Oluwatobipupo Aderibigbe, Tiffanie Ibe, Kia Lee, Shyla Rose
This is a sponsored post in collaboration with Avlon.
