Aveda continues mission to provide clean water with annual earth month campaign

For Earth Month 2022, Aveda is proud to support its non-profit charity partner, charity: water as it seeks to provide clean water to people in need. Since 1999, when Aveda first launched its annual Earth Month campaign, the brand has raised more than $67 million for environmental causes around the world, provided clean water to more than 1.4 million people and protected approximately 2,000 watersheds. Together with charity: water, Aveda focuses on providing clean water, sanitation, and hygiene (WASH) to people in need in its sourcing countries of India, Nepal and Madagascar during Earth Month 2022 and beyond.

Aveda's plans for Earth Month 2022

Throughout Earth Month 2022, Aveda is supporting its mission to provide clean water to people in need and reach its goal of raising $1M by:

1. Donating $5 from the sale of each limited-edition Shampure Nurturing Shampoo Bar to charity: water for the month of April (up to $400K)
2. Donating 100% of sales on Earth Day 2022 (April 22nd) to charity: water (up to $600K)

About Shampure Nurturing Shampoo Bar

The Aveda limited-edition Shampure Nurturing Shampoo Bar is silicone-free, sulphate cleanser free, cruelty-free and vegan. It offers gentle care for hair and the planet. Featuring Abyssinian oil, it gently cleanses & provides weightless, long-lasting nourishment while infusing hair with Aveda’s signature calming aroma. In keeping with Aveda’s commitment to sustainable packaging, the Shampure Nurturing Shampoo Bar features zero plastic packaging. The carton is 100% post-consumer recycled FSC certified fibre, and by purchasing this shampoo bar you could help us save 2 tons of plastic which is equivalent to 180K water bottles. The shampoo bar is available from 29 March 2022 in Aveda stores, salons and online at aveda.co.uk for an RRP of £14/ €17. Have you stocked up? Feeling charitable? Here's another campaign you can get involved with!