Aveda announces winner of its nature-inspired colour competition

Aveda has announced Chris Black from Edward James London as the winner of its recent Instagram competition, where the vegan brand encouraged its artists to showcase its colour range alongside inspiring shots of nature. For the contest, Aveda stylists were tasked with choosing what they believed to be their best colour work from the past year and showcasing it alongside an image of a plant or flower that “encapsulates the look”. All entries were submitted using the #AvedaVeganColourUK hashtag, which resulted in a gallery of colour looks that you can check out here. The competition was judged by a panel of industry of industry media pros, who whittled the large number of entries to four finalists that were announced on 1 February 2021. On 9 February, Chris Black from Edward James London was announced as the winner of the competition on Aveda’s Instagram page. As his reward, for winning the competition, Chris has won a personal, one hour mentoring session with an Aveda global artistic team member of his choice. On the initiative of the Instagram competition, Hayley Hughes, National Education Manager for Aveda, said: “As we navigate another national lockdown, we wanted to inspire our Aveda artists to get creative and showcase their incredible colour work, using Aveda’s 100% vegan hair colour.” “While salons are closed, we thought this was a great way for stylists to post some positive, inspiring content as well as connecting with others in the industry. The images submitted have been phenomenal and we have been blown away by the incredible talent of our Aveda artists.”

This competition follows the news that Aveda has officially gone 100% vegan, as well as their recent appointment of model and climate activist Arizona Muse as global brand advocate. You can read the entire story here.