Authentic beauty concept new ambassador revealed

Authentic Beauty Concept has announced their new ambassador - Joseph Ferraro, an award-winning stylist and salon owner. Originally from Sydney, Australia, Joseph has been based in the UK for 15 years. He owns two salons with a team of 15 stylists and colourists. As a former member of the Fellowship for British Hairdressing’s F.A.M.E. Team, Joseph continues to mentor young hairdressers through the organisation’s events and live shows. He regularly participates at high-profile hairdressing events including Salon International and Pro Hair Live. He works backstage at London Fashion Week and is a regular on shoots, shows and sets across the country. Winning North Eastern Hairdresser of the Year at HJ’s British Hairdressing Awards, sponsored by Schwarzkopf Professional in 2016 confirmed his status as a go-to hair expert. Joseph work follows the idea of effortless beauty with a gritty, modern edge - an aesthetic that reflects the combination of his Australian roots and Yorkshire home. “Authentic Beauty Concept is the perfect brand for me,” shares Joseph. “It truly reflects my approach to fresh, modern beauty and the honest, no - nonsense take on products feels refreshing and relevant. I’m really looking forward to working with the range both in the salon and on set, and hope that I can inspire other stylists and salon owners to explore the range and create their own beautiful, modern hair.” Authentic Beaty Concept’s goal as a brand is to celebrate the individuality and imperfections with a no-filter, fresh-faced approach to beauty. They are promoting a relaxed take on glamour and thoroughly modern approach to styling.