Authentic beauty concept joins 'green friday' movement

Authentic Beauty Concept has announced that it is joining the 'Green Friday' movement, in the spirit of making conscious purchases and mitigating the compulsive consumerism of Black Friday.

What is Authentic Beauty Concept's Green Friday Initiative?

In keeping with Authentic Beauty Concept's core values, the brand will be rewarding customers on Black Friday (26 November) with green incentives. F every purchase of its special Christmas gift set bundles, Authentic Beauty Concept will plant a tree in its company forest, Treedom. More sets equal more trees planted, and every salon that participates will receive a certificate and unique code which allows them to track the tree’s location and growth online. Authentic Beauty Concept will also include a social media package with assets to help salons support Green Friday with clients, along with an Authentic Beauty Concept tote bag. The Christmas gift sets are housed in a cotton zip bag, containing a choice of Glow, Hydrate or Replenish Shampoo and Conditioner, plus Hand & Hair Cream Light. If you purchase any mix of six, Authentic Beauty Concept will plant one Treedom Cacao tree in its forest. Want more Christmas gift guide inspiration? See our guide to the best Christmas hair gift sets for 2021.