Asp’s global colour awards winners announced

In celebration of its 25^th anniversary, global haircare brand, ASP Expert Haircare challenged stylists worldwide to put their creativity to the test. Take a look at the talented winners of ASP’s Global Colour Awards! Recognised for her flamboyance and sheer creative vision, Sia Basto, owner of The Beauty Factory by Sia salon in Portugal, was crowned ASP’s winner. [caption id="attachment_85739" align="aligncenter" width="240"] Sia Basto[/caption] Speaking about her work, Sia said: “I thought we all needed to see a rainbow after the dark pandemic days we have been facing this past two years. That was my inspiration, with a twist of fuchsia because I am a big fan of that colour.” In second place ranked Hayley Teague from French & Ivi in the UK. [caption id="attachment_85740" align="aligncenter" width="240"] Hayley Teague[/caption] Hayley explains: “The inspiration for my entry was taken from my love of copper/yellow hair - bright and bold, just like me. After all of the uncertainty from the past few years, I chose yellow and orange to represent fire to show strength and determination. Our industry must carry on, no matter what. My personality is also yellow, I wanted this to shine through in my entry! Being an ASP user for 18 years, it was important to show the versatility of the brand and why I am so passionate about the range. My ambition would be to grow more within the brand and show my ability to be a key member of the ASP community.” In third place came Jemma White from Locks Beautiful also in the UK. [caption id="attachment_85741" align="aligncenter" width="240"] Jemma White[/caption] Jemma said: “My client wanted me to achieve a daring look to give her a confidence boost, so we gave her the hair of her dreams, rich sunken pink. By the end of the service, she walked out with her head up high - and so did I! This look was so much fun to create and is exactly why I love my job and of course, ASP products!” And isn’t that what this industry is all about, making your clients feel confident and ready to take on the world. ASP’s Global Colour Awards deliver this message exuberantly and remind you to keep it fun! ASP opened this competition to encourage stylists of any level to showcase their passion for colour and creativity. Applicants have the chance to win a cash prize of £500, ASP products worth £500, and a feature in ASP’s GoCreate magazine. The two runners up will also receive £250 in cash and £250 in ASP Expert Haircare. Check out some of the products you could win next year here. Conducted through social media, ASP wanted to ensure the competition was inclusive for all members of the stylist community. Commenting on this, ASP Global Ambassador Tracey Devine-Smith said: “Social media is now one of the most valuable marketing tools available to salons and stylists. ASP have made the Global Colour Awards accessible to the whole ASP community and relevant to the digital world we now live in. This really is a unique opportunity to achieve global recognition with the ASP brand.” Could you be next year’s winner? Stay tuned to ASP's website for more details.