Asp haircare reveal new launches at uk & european distributor conference

Over 200 people from around the world gathered in Stanstead, for the ASP Haircare 2020 distributor conference. The two-day event was an opportunity to share company news and distributor updates, as well as showcase news products, especially the new ASP Infiniti colour range. The reveal of the brand’s most advanced colour to date was supported by a model presentation by ASP global ambassador, Tracey Devine-Smith. The show demonstrated the incredible colour palette the new range offers, this includes the new b:Brown range, a colour system that delivers soft brown results on natural and coloured hair with no pre-lightening necessary. https://www.instagram.com/p/B7jLHPIg7nN/ ASP founder and managing director, Eric Bailey said, “The new Infiniti is a great opportunity to increase your colour business. The 139 shade range boasts GPS-tecnology, which is what makes this colour so revolutionary. Our chemists have designed a colour that is not only vegan friendly, but is packed with technology that delivers incredibly shiny and conditioned hair with even better coverage.” ASP also shared what the company has on the horizon, with a presentation on the new loyalty programme that is being initiated in 2020, as well as an overview of the expert education portfolio the brand offers. The event centred around a gala dinner, which included a hair show by Tracey and the ASP art team, The Colour Rebels. The show revealed the art team’s latest collection, Unity. An iconic 1970s disco meets the 1990s in the inspired collection, showcasing the talent within the team. Tracey said, “I am so proud of what the team have achieved, this collection is outstanding. They’ve used the new Infiniti colour throughout, and the results speak for themselves. I have never experienced a colour this incredible.” The ASP awards also recognised the outstanding talent within the distributor network that is supporting the brand. There were six awards presented by Eric Bailey.  The award winners were:  

• UK & Ireland Distributor of the Year 2020: Capital Hair & Beauty – East Midlands
• Special Recognition Award 2020: JD Professional
• Special Recognition Award 2020: Jayne McIntyre
• Export Distributor of the Year 2020: Sukuosenu Studija UAB,  Lithuania
• Special Recognition Award 2020; Total Hair Service, Netherlands
• Newcomer of the Year 2020: A & S Hairpro, Cyprus

Eric said, “It’s been a true honour to have so many distributors join us for this very special event. I launched ASP 24 years ago, and we have continued to remain a strictly professional brand. We are incredibly proud of our British roots and how the brand is now available in more than 50 countries worldwide. It’s been a wonderful weekend and none of this would be possible without our loyal distributors who continue to support the brand. I am truly grateful to all my team members and thank everyone for making ASP the company it is today.”