Are you thanking clients after finishing your salon service?

A survey conducted in the UK has revealed that hairdressers and salon businesses aren’t thanking clients enough for their custom and choosing their salon. A study of 1,253 UK consumers showed that 67% of clients believe that they should be thanked more often for their custom. This means that hairstylists and salons are losing profit by not reciprocating a polite gesture or sign of appreciation after finishing their  salon service. However it seems that some salons are offering rewards to their clients. Carly Price, a partner stylist at Muse of London said: “At Muse we love to thank our clients and provide them with discounts and vouchers so they return to the salon. In the lead up to Christmas, we are providing clients with gift cards after their appointments, which they can use to receive an exclusive 30% off any service between the 1 January and 31 March 2020. Enticing clients into the salon and establishing loyalty is incredibly important to us at Muse, so we always ensure we have new and exciting offers available for us to promote online to our clients.” The research discovered by One4all Rewards, published in The Magic Word for Business Growth Report revealed the majority (86%) of those surveyed would be more likely to book an appointment at a salon if they were offered a reward or a simple ‘thank you’ in exchange. Yet, some salons, as already shown by Muse of London, already have this sense of etiquette ingrained into their business. Hayley Hughes, national education manager at Aveda UK said: “At Aveda we know how important it is to reward the loyalty of our guests and recognise that a simple thank you goes a long way. As part of the Aveda guest journey, all guests are invited to join the Aveda Pure Privilege Loyalty Programme, which not only rewards guests for retail purchases but also their time in salon. Guests can be rewarded over 1000 Pure Privilege points with any colour service so it’s an easy way to quickly accumulate points and make the most of the rewards we offer – from free salon services to spa breaks. The more they shop with us the higher the reward!” This shows how important it is to offer an incentive to keep your clientele loyal. A simple ‘thank you’ may keep your clients devoted to your salon for many years to come. Michael Dawson, CEO of One4all, said: “The Magic Word for Business Growth report has highlighted the ever changing rewards culture and expectations of UK consumers. Those consumers who were previously loyal to certain big name brands and suppliers are now easily being swayed to switch with the offer of rewards and incentives. We can see from the research how important it is for UK businesses to say thank you in a bid to retain customers. It’s clear that businesses who do not recognise consumer demand for incentives and the power they have on influencing buying decisions could risk losing out to competitors.”