[announcement] get to know the new faces of label.m 2019

Label.m has announced the winners of the latest label-me competition. Find out who will appear in the forthcoming 2019/20 global advertising campaign.

The Face of label.m competition is for finding the next big thing. Each month the panel of judges select one shortlisted look to be entered into the competition and invited to a casting in London. The winner is then styled by an award-winning international artistic team and featured in the prestigious label.m campaign shoot in London.

How is the Winner Chosen?

This year’s finalists met with Sacha Mascolo-Tarbuck, label.m’s global creative director and a group of professional hair experts. The finalists took a test shoot and were then interviewed about their individual style, interests and ambitions. Sacha shares how pleased she is with this year’s enthusiastic and diverse group of candidates. She also says: “Our winners’ reflect everything that label.m is about in their own individual way. Both are unapologetically unique in terms of their distinctive styles and I can’t wait for everyone to see the final campaign look!”

This Year's Winners

This year’s winners are Sarah Ryan and Dominik Sanchez. Sarah, 19, found out about the competition on via Facebook. Based in Dublin, she made an impression with her natural beauty and charisma. The aspiring model and waitress shares her happiness: “I’ve never been to a casting before and it’s been extremely inspiring seeing everyone’s individual style.” The second winner is Dominik, a London-based waiter. His passion has always been modelling and he found out about the competition through his mother who is a manager of Toni & Guy Clapham Junction. He shares: “My experience so far has been great as it’s allowed me to meet and work with so many interesting people and has acted as the perfect stepping stone for me to pursue my dream career of modelling.”