Andreia Professional Comes to the UK With Grafton International

Andreia Professional has officially launched its professional hair portfolio into the UK market. In partnership with Grafton International as the official distributor, the rollout introduces a comprehensive range of colour, care, and styling products to UK wholesalers, empowering hair professionals with high-performance solutions at competitive prices. Andreia Professional has been regarded as Portugal’s trusted colour specialist since its launch in 1987.

This strategic expansion builds on Andreia Professional’s decades of expertise in colour innovation. The brand’s Vegan Colouration, Lighteners, and Developers are standout offerings, along with innovations like the Color Speed Accelerator Oil, which reduces colour processing time by 50%, offering a valuable solution for time-pressed colourists navigating the demands of a challenging economic climate.

Andreia Professional also takes salon colour care to the next level with its Post-Colour Co-Wash, a dual-action cleanser and conditioner that nourishes, protects, and enhances the vibrancy of freshly coloured hair while restoring the hairs healthy pH. Designed for professional backwash use, it delivers healthy, radiant results while maintaining the hair’s strength and softness.

Beyond the salon, Andreia offers a comprehensive range of at-home care solutions, including the Neutralising Shampoo, which helps neutralise unwanted tones and extends the life of salon colour as well as Colour Dry Shampoo for drying up oily roots without compromising colour.

Andreia Professional is deeply committed to sustainability, offsetting its carbon emissions, and using fully recycled packaging where possible.  These eco-conscious practices align with the values of today’s hair professionals and their clients, ensuring that salons can offer top-tier results while minimising their environmental impact.


Hero Products for Hair Professionals

Andreia Professional’s product innovations are designed to elevate salon services, including:

•    Coloration: High-performance, vibrant colour with a conscience including Permanent, Permanent Powered Blonde, Permanent 0% Ammonia, Demi Permanent and Temporary Direct shades.

•    Lighteners: Offering up to 10 levels of lift with fibre protection through advanced Plex and Keratin technologies.

•    Color Speed Accelerator Oil: A salon must-have, reducing processing time by 50%.

•    Care and Styling Range: Designed for backwash treatments and retail, offering professional-grade solutions to meet every client’s needs.

As the official distributor for Andreia Professional’s hair portfolio, Grafton will manage the rollout into wholesalers while ensuring seamless availability for salons.

Commenting on the partnership, Jonathan Hardwick from Grafton International says: “Andreia Professional hair brand offers not only a proven successful heritage and manufacturing in Portugal, but a compelling value proposition by delivering high-quality, performance-driven products at competitive prices, ensuring both exceptional results for salons and strong profitability for wholesalers. With this in mind, we will address key pain points with reliable product availability, robust educational and marketing support, making the UK hair professional our beating heart.  Andreia Professional combines performance, value, and business support, creating a trusted partnership for long-term success in the professional hair care market.”

Andreia Professional is now available in the UK exclusively through Grafton International.