An interview with katie holmes

When it comes to Hollywood, keeping up with current trends can really take its toll on hair. But the key to staying relevant isn’t always being ‘on-trend’. Actress Katie Holmes is the perfect example of how classic styling remains timeless and relevant. In her role as global spokesperson and brand ambassador for Alterna, Katie serves as the face (and hair) of some of brands advertising campaigns. In this UK exclusive interview, katie tells is why she chose to work for Alterna. Working with a hair are brand is a lot different to your acting - what do you enjoy about being the face of Alterna?  We’ve been working together since 2013. I’m really proud to be a part of this company – not only because the products are incredible, but because their ‘accessible luxury’ and ‘free of’ philosophy really speaks to me. What is it about the Alterna brand that appeals to you? I like that the products are good for you without any harsh ingredients, so I feel good about using them. Also, they do what they say they’re going to. Alterna is a professional product, how important do you think the hairdresser is and why Hairdressers are very important, they help us look and feel our best! What are your “can't live without” Alterna products? Caviar Replenishing Moisture Shampoo and Conditioner, Caviar Moisture Milk and Bamboo Smooth Kendi Dry Oil Mist. Who is your style icon and why  I admire Lauren Hutton, Grace Kelly, Audrey Hepburn and, of course, my mom. They’re all graceful and elegant, and their styles are timeless. As a consumer what do you look for when choosing and using hair products  I look for products that work, but are also free of harsh chemicals and ingredients. I don’t spend a lot of time getting ready, so Alterna really helps me with cutting down on what I need. Alterna uses natural and organic ingredients, why should people look at using these ingredients on their hair?  Just like we look for good-for-you ingredients to put in our bodies, the products we use on our bodies should be just as good for you. Consumers want voluminous, fuller hair - what advice would you give them to achieve the look Definitely start using the new Caviar Volume collection! Also talk to your stylist about how you specifically can achieve the look that best for you. You've worked with some amazing stylists in your career what top tips have you learned from them and swear by to this day? Definitely use heat protection with styling tools; hot tools are so damaging and it’s something I didn’t really think about before. What's the most important thing about a stylist/client relationship? Communication and trust! Priding herself on wearing classic looks that work for her, we take a look at some of our favourite styles from the Hollywood actress. [hji-gallery-legacy] See more Celebrity Stories.