American crew and harley-davidson collaboration – plus new acumen launch

American Crew, the professional leader in men’s grooming has teamed up with Harley Davidson Motorcycles. These two iconic brands, globally known for paying homage to their heritage and values, are working together  to craft unique experiences and events for consumers worldwide. “This collaboration with Harley-Davidson is a milestone in the life of American Crew, which is very close to its 25^th anniversary of serving professionals and consumers,” says David Raccuglia, founder of the American Crew brand. “We’re looking forward to connecting the brands through our shared values of freedom and self-expression.” Raccuglia, a top editorial photographer, shot the upcoming American Crew and Harley-Davidson advertising campaign, Style for the Road, in Marfa, Texas this past spring. The images, advertising and brand collateral have now been used in salons and barbershops around the world. The two brands have come together in several social media activations and public relations initiatives over the course of their partnership, including Harley-Davidson’s 115^th Anniversary celebration that was held in August this year. American Crew are supporting salons and barbershops with commercial campaigns featuring Harley Davidson images and impactful, iconic point of sale. “Both American Crew and Harley-Davidson, two leading brands in their categories, will have mutual benefits through the digital collaborations and exchanges in consumer and professional events,” stated David Carvalho, global president of American Crew. “Over the past months, our new campaign, Style for the Road, has brought together the strength and values of both brands, supporting our key American Crew initiatives”. To kick-off the collaboration, American Crew filmed and produced a short film, featuring both iconic brands, which can be viewed here. Find out about American Crew's latest launch ACUMEN and the recent launch at Westrow Academy in Leeds in the video below. The American Crew 25-year legacy grows with American Crew ACUMEN, a line of premium grooming products developed for the measured man, precise in the choices the makes. It's the first regime focused brand for men’s shower, shave, care and style that offers the perfect grooming experience with high-performance formulations that deliver what men want. For more information follow the brand on Instagram: @americancrewuk and call 020 7391 7440 for stocking details. https://youtu.be/QpU_BIcCrnE This is a sponsored post in partnership with American Crew.