Amelia Evans Introduces New Goldwell Color Atelier Summer Menu

Published 20th Jul 2023 by Charlotte Grant-West

Award-winning Goldwell Guest Artist, Amelia Evans of Certified Goldwell Color Atelier Salon HARE & BONE, introduces the stunning new Goldwell Color Atelier Summer Menu.

“What better time than now to offer your clients Goldwell Color Atelier’s Summer Colour Menu," says Amelia. "With a focus on conscious colour services, the summer services are all about refreshing and maintaining blondes - which is our key summer additional salon turnover. For those conscious colour clients looking for a long-lasting permanent summer colour service that’s gentler on hair as well as the planet, there’s a choice of ammonia-free Sunset Shine service or Zerolights highlighting service using Goldwell’s latest colour innovation, Topchic Zero.

She continues: "Offering mini-maintenance and conscious salon colour services is a great way to help clients keep their colour looking its best affordably, while helping to boost salon and stylist profit thanks to additional ‘in between’ colour and gloss boosting appointments!”

Leading Innovation - Goldwell Topchic Zero

From revolutionary colour systems to breakthrough styling products and luxurious haircare solutions, Kao’s 3,000 scientists are shaping the future of the industry, ensuring that salon professionals and clients alike can enjoy the very best in haircare advancements.

Designed with 27 compact, yet versatile shade options, Topchic Zero allows for maximum creativity and maintains the hair’s healthy look and feel. It works with the standard Goldwell System Developer Lotion that’s used in the rest of Goldwell’s permanent and semi-permanent colour portfolio, so there’s no need for additional developers.

Topchic Zero is a responsible colour choice. From the drain-safe formula that is up to 98% biodegradable* to the sustainably and responsibly sourced packaging that is made from up to 100% recycled and recyclable materials, it covers all sustainable bases.

To find out more about Goldwell Color Atelier follow @goldwelluki

This Business Column originally featured in the July issue of Hairdressers Journal. You can read the digital issue of free here. 

Charlotte Grant-West

Charlotte Grant-West

Published 20th Jul 2023

Charlotte oversees the print magazine, website and social media channels at HJ. With over a decade of experience as a journalist, Charlotte was formerly Editor of Modern Barber and HJ Men, Social Editor at Netmums and Features Writer at Boots Health & Beauty magazine. She loves any products that make her hair bigger and more voluminous, and loves a behind-the-scenes peek at anything hair-related – whether it's a factory tour, BTS on a shoot or backstage at fashion week.

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