Alterna welcomes christin bonness as education manager

Alterna has appointed Christin Bonness as the new education manager for Alterna EMEA (Europe, Middle East and Africa) & UK, taking over the reigns from education & event manager, Nikolas Tilaverdis, who is now working on Henkel brand Schwarzkopf. Christin will be bringing her experience to the hair care brand from Marlies Möller Haircare, and she has spent the last twelve years in key roles with premium skincare brands such as Juvena, Clinique, Origins and Estée Lauder. Her experience includes working across several countries where product and sales training have always played an essential part of her role.

Alterna: Christen Bonness New Role

In her new role at Alterna as education manager, Christen will be focusing on creating new physical and digital training concepts to support Alterna’s objectives and goals. She will be working with the ALTERNA team, their distributors and retailers to impart her knowledge through sales and product training to increase market share. “The role of the Education Manager is one that I feel very passionate about”, said Christin on her appointment at Alterna. “I am looking forward to creating new training opportunities, which will assist Alterna in growing in accordance with their objectives. We are living in interesting times, and we have the opportunity to train, exchange ideas and innovate in new and exciting ways,” she added. “As Alterna is known for being inspired by skincare science, I feel my heritage in working with many premium brands will be particularly useful,” she said. In other news, have you heard L’Oréal Professional Paris' latest industry initiative, ‘Walk For Hairdressers’?