Alter Ego Italy has launched its new collection, Y.O.U. Alter Ego Italy is a professional haircare brand for contemporary women which strikes a balance between sophistication, style, personal care and has a focus on sustainability.
Inspired by its belief in the uniqueness of every woman, it presents Y.O.U. which stands for 'Your Original Uniqueness'. The new 2023 collection is for women who want to express their unparalleled, invaluable uniqueness.
The Y.O.U. collection features four looks on four different women, the looks are impulsive and vivacious but sensitive, Irene is always looking for new ways to be herself. Sally is tough, smart, lively and creative. Cinzia is a strong woman whose style reveals both her successes and her failings, whilst Ursula lives her life freely due to her positive outlook.
When adopting an individual and customised approach, stylists can bring out the best of the distinctive features and personalities of every single client. Every Alter Ego Italy salon shares a message of beauty and kindness. They don't disappoint their customers because of their sustainable, high-performance products which harness innovative formulations and technology, catering to the needs of all kinds of hair.
Find out how to bring out the best of your clients' features here.