Alter ego host evening of inspiration at leeds academy

It was an evening of  full of creativity and inspiration as more than 50 hairdressers gathered at an exclusive Alter Ego evening at their academy in Leeds. UK creative ambassador for the brand Pete Burkill was joined on stage by Gavin McIntyre from GE McIntyres, Northampton and Ross Charles, of the Ross Charles salon in York. The festival-inspired evening was a celebration of the creative and versatile possibilities using the brand's innovative colour and styling products. The evening was hosted by Emily Schofield, technical hair chief at Alter Ego Italy’s UK distributor, Sweet Squared, who ensured all three hair maestros shared plenty of useful tips and techniques throughout the evening, as well as giving an overview of the Alter Ego Italy colour and styling products used to create the fantastic array of festival looks. “The best way to see what makes Alter Ego Italy’s colour and styling products so special is to see them in action, so it was great to have three such talented hairdressers together showing just how versatile and effective our professional range can be,” said Emily.