The Salon Services Professional Hair & Beauty Awards 2025 took place on Monday 10 February at the May Fair in London. Keep scrolling to find out the winners and highly commended...
Now in its second year, and as the UK’s number one retailer of over 800 brands, Salon Services revealed and celebrated the products that hair and beauty professionals are loving right now.
Expert judges, influencers, creators, press and industry professionals gathered at the Crystal Room at the May Fair for the awards. Salon Services attracted thousands of professional customers to their voting platform and their votes along with the votes of the 26 expert judges defined the winning products.
The whole event was infused in iconic Salon Services pink and each guest was welcomed with a custom pink cocktail to help get the evening started. Before leaving guests were invited to build their own goody bag with an incredible ‘Pick ‘n Mix’ selection packed with must-have hair and beauty products.
Beauty entrepreneur, journalist and influencer Ateh Jewel hosted the awards presentation and brought her energy and passion for the industry to the stage. Olivier Badezet, Senior Vice President and Managing Director of Europe for Sally Holdings welcomed guests and invited the founders of Salon Services Charity Partner the Little Princess Trust, Wendy Tarplee-Morris MBE and Phil Brace to mark a moment to celebrate the charity’s successes.
Dara Goolsby, Senior Director of Marketing for Sally Europe says “These awards are a testament to the brands that continue to innovate and serve the amazing hair and beauty industry. We are delighted with the engagement from professionals and grateful to our judges for their time and expertise. This was truly a night to remember!”
The Salon Services Professional Hair & Beauty Awards 2025 Winners and Runners Up
Haircare
Best Repair for Damaged Hair
Highly commended: K18 Molecular Repair Hair Range
Winner: Wella Professionals Ultimate Repair
Best Scalp Care
Highly commended: Olaplex No. 4C Bond Maintenance Clarifying Shampoo
Winner: L'Oréal Professionnel Serie Expert Scalp Advanced Anti-Dandruff Dermo Clarifier Shampoo
Best Curl Range
Highly commended: L'Oréal Professionnel Serie Expert Curl Expression Range
Winner: Olaplex Bond Shaper Curl Defining Gel & Rebuilding Treatment
Best Colour Protection
Highly commended: Wella Professionals Invigo Color Brilliance Mask
Winner: L'Oréal Professionnel Serie Expert Vitamino Colour Shampoo
Best Range for Blondes
Highly commended: Olaplex No. 4P Blonde Enhancer Toning Shampoo & No. 5P Blonde Enhancer Toning Conditioner
Winner: Redken Colour Extend Blondage Range
Best Premium Haircare
Highly commended: Olaplex No. 6 Bond Smoother
Winner: Color Wow Coat Supernatural Spray
Hairstyling
Best Styling Products
Highly commended: Wella Professionals EIMI Perfect Setting Spray
Winner: Olaplex Volumizing Blow Dry Mist
Best Heat Protector
Highly commended: Redken Iron Shape Thermal Heat Protection Spray
Winner: Wella Professionals EMI Thermal Image Heat Protection Spray
Best Smoothing and Shine Product
Highly commended: Paul Mitchell Super Skinny Serum
Winner: Olaplex Bonding Oil
Colour
Best Permanent Hair Colour
Highly commended: XP100 Intense Radiance Permanent Hair Colour
Winner: Wella Professionals Koleston Perfect Permanent Hair Colour
Best Fashion Hair Colour
Highly commended: Wella Professionals Color Fresh Mask
Winner: Crazy Color Semi-Permanent Hair Colour Cream
Best in Affordable Hair Colour
Highly commended: Wunderbar Permanent Hair Color Cream
Winner: XP100 Intense Radiance Permanent Hair Colour
Best Express Colour
Highly commended: Wella Professionals Shinefinity Zero Lift Flash Glaze
Winner: Wella Professionals Blondorplex Cream Toner
Tools
Best Hairdryer
Highly commended: Diva Pro Styling Atmos 2 Ultra Hair Dryer
Winner: Parlux 3200 Plus Hair Dryer
Best Straightener
Highly commended: Diva Pro Styling Wide Digital Hair Styler
Winner: ghd max Styler Hair Straightener
Best Curling Tool
Highly commended: BaByliss PRO Ceramic Dial-A-Heat Tong 19mm
Winner: ghd Curve Classic Tong 26mm
Best Clipper, Trimmer and Shaver
Highly commended: WAHL Chrome Super Taper Clipper & Trimmer Combo Pack
Winner: Wahl 5 Star Cordless Senior Hair Clipper Kit
Best Essential Styling Tools
Highly commended: WetBrush Go Green Detangler Hairbrush
Winner: Denman D3 Medium 7 Row Styling Brush
Vegan
Best Vegan Brand
Highly commended: Wunderbar Care Range
Winner: Olaplex
Innovation
Best in Innovation
Highly commended: Wella Professionals Ultimate Repair Miracle Rescue
Winner: Color Wow One Minute Transformation Styling Cream
Looking for the Salon Services Awards 2025 beauty winners? Head here!
