ALFAPARF Milano Professional, a global leader in professional haircare and brought together 236 guests from the UK and Ireland last month for an unforgettable four-day, three night experience on the stunning island of Ibiza.
Called Dreamland Ibiza, Guests stayed at the 5-star, all-inclusive Grand Palladium Resort, located on the beautiful Playa d’en Bossa, where luxury met creativity in a celebration of community, connection, and Italian excellence.
On Sunday, over 1,200 ALFAPARF Milano Professional customers from across the globe — including Ireland, the United Kingdom, Australia, Mexico, Spain, Portugal, and France — arrived on the island for the brand’s highly anticipated global event.
After check-in, guests relaxed poolside, enjoying pop-up hair stations, socialising with peers, and soaking up the Ibiza sunshine. That evening, the celebrations began with an exclusive Welcome Party in the resort’s amphitheatre, where music, drinks, and entertainment set the tone for an extraordinary week ahead.
On Monday, guests enjoyed a day full of resort activities — from morning yoga and water aerobics to dance sessions and more. With multiple restaurants and bars across the Grand Palladium Resort, attendees experienced the very best in five-star all-inclusive hospitality.
That night, ALFAPARF Milano Professional took over the legendary AMNESIA nightclub for a once-in-a-lifetime experience. Under the creative direction of Global Creative Director Rudy Mostarda, the DREAMLAND Hair Show transformed the iconic venue into a world of inspiration, artistry, and pure imagination. Featuring breathtaking hair creations, dramatic fire performances, dancers, and an electric atmosphere, it was a night that left guests saying it was “unreal” — a true celebration of creativity and the power of dreaming big.
On Tuesday, guests had the opportunity to explore Ibiza Town or unwind by the pool at their leisure before gathering that evening for a lively Bingo Loco event, complete with dancers, performers, and nonstop fun.
The experience came to a close on Wednesday as guests checked out and departed leaving with unforgettable memories, new friendships, and renewed inspiration from an event that perfectly captured the spirit, energy, and creativity of ALFAPARF Milano Professional.
