Alfa italia launches new amalfi collection for ss18

Following from the success of their ‘Viaggio’ travel styling kit, Alfa Italia, a leader in professional hair tools and accessories, have launched the new Amalfi collection just in time for summer. This Amalfi coast inspired palette features deceptively powerful mini hair styling appliances for on the go styling. This new limited edition pastel collection features four colours - mint, coral, yellow and lilac. On the launch Adam Tudor, creative director of Alfa Italia, said: “Fashion trends have introduced a colourful explosion of pastel colour into the high street. Consumers are always looking for the next Instagram worthy product and the Amalfi Collection ticks all the right boxes.” All contained within a portable, fashionable carry case, the Amalfi collection features the same three piece kit that made its predecessor a retail must have. The kit contains a 1200w hairdryer, a mini ceramic styling iron that heats to 190 °C and two sectioning clips. About Alfa Italia Alfa Italia is a UK based company specialising in professional hair styling tools and appliances intended for salon use. Alfa Italia prides itself in its extensive research and development of their tools, all of which have been inspired by Italian elegance. Their Liscio Detangling Brush has won the Hair Awards in 2017 for best Detangling Brush. Available to professionals exclusively at alanhoward.co.uk priced at £26.95 (RRP: £44.95) - For more information visit alfaitaliapro.com This is a paid for advertorial by Alan Howard