Alexa chung gets colourful with l’oréal professionnel hairchalk

Alexa Chung made a colourful statement this weekend with her new 'do, which had been transformed with L’Oréal Professionnel HairChalk. The INOA colour ambassador paid a visit to James Galvin, creative director at Daniel Galvin, for a splash of First Date Violet and Blue Ocean Cruise through her brunette locks for a pretty, punkish look. "The thing that appeals to me about hair chalk is that it's brave bold colour for people who usually shy away from wild hair experiments," said Alexa. "The wash out aspect is almost as genius as how effective the dye is in the first place. James kindly stuck to my My Little Pony brief and created a rainbow effect with the violet and blue hair chalks that he then plaited into milkmaid braids. A fun and playful statement without long term commitment. My kind of relationship." Available in five bold shades and three more subtle hues, HairChalk adds a temporary shot of colour to even dark hair, with results that last up to three washes. Find out more about HairChalk here! [Image: Alexa Chung Instagram]