Age is just a number with tigi copyright©olour

Red is back - a strong AW trend for both clothes and hair and this means the latest launch from TIGI is absolutely timely for those fashion-led classic clients. TIGI copyrightcolour’s new colour launch sees five, sultry red, copper and mahogany shades being added to the exciting anti-ageing range of rejuvenating permanent haircolours: AGE DENIED. “Our number one inspiration is a full-on red alert, which is a creative game changer. We’re working with rich tones of red and mahogany, moving into a diverse range of colours including, brick red, burgundy, bordeaux, suede red and orange lily. These bold tones translate well for the creative salon colourist and are sure to empower clients,” says Warren Boodaghians, TIGI Academy Global Technical Director. Designed by the TIGI International Technical Team, AGE DENIED provides healthy-looking colour with seductive and vibrant results. Each shade has been pre-blended with a corresponding base for simplicity and ease of use. AGE DENIED is convenient to use, designed to provide up to 100% coverage on over 50% non-pigmented hair. The additional five shades make a total of 19 pre-blended shades with a simple 1:1 mixing ratio and the range is fully compatible with the existing TIGI copyright©olour activators. AGE DENIED has been created to cater for the woman who wants to take control of her ageing with a certain sophistication, tons of attitude and absolute confidence. AGE DENIED Rejuvenating Complex has been crafted with three anti-ageing ingredients known to combat the signs of ageing hair, resulting in a shiny, multi-dimensional finish, recapturing the hair’s vitality. “AGE DENIED focuses on the core salon client, who wants to retain her youth. It’s about empowering women to look and feel great, whatever their age, creating colours that are glamorous, fashionable and give clients the confidence to feel powerful and a little bit sexy.” Anthony Mascolo, TIGI International Artistic Director. Salons using AGE DENIED are supported by TIGI Education, to allow colourists to develop their technical and creative expertise in addressing the needs of ageing hair, helping them to build client satisfaction and loyalty. AGE DENIED: It isn’t about lying, it’s about denying. For information on educational support, email: [email protected] For further information on AGE DENIED please contact TIGI on tel: 0344 844 0944 or email: [email protected] Facebook: TIGI Professional Instagram: @TIGIprofessionals Twitter: @tigipro #14shadesyounger #5shadeshotter