A random act of kindness: how the industry showed they cared during lockdown
Published
04th Nov 2020
by laurahusband
There are many ways to carry out a random act of kindness and show your team and clients you care without physically seeing them or giving them a hug, which we had to find out during this particularly challenging year. Lockdown was a lonely time for many – your team and clients might have been living alone, struggling financially or feeling stressed about the health of their loved ones, but so many in the industry pulled through and shared the love.
For HJ's Stress-Busting Week, we round-up of some of the ways hairdressers and clients carried out random acts of kindness during the tough lockdown period to help reduce everyone's stress levels. We hope they put a smile on your face.
Random act of kindness: Sharing the love with clients
“We had an open contact policy for our clients and staff” “We are very fortunate that our relationship with our clients has always been based on communication therefore we had regular contact with them and more so during lockdown. Instead of this being purely hair based, we are now focussing on the care side of things and offering a random act of kindness. Our client’s range in age and for our more vulnerable clients we made it a point to contact them and ensure they had everything they needed during such a difficult time." "We are also operating an open contact policy- not only for our team but for our clients too, so they knew they can contact us about anything – not just hair! It’s important to be there for one another during this time and lend a shoulder should someone need one. The messages of support we received were fantastic and it’s only right that we return and extend the support to others.” - Brian MacMillan, F&M Hairdressing “Creating silly videos to keep clients entertained” https://www.youtube.com/watch?v=Iau1PJ5hQxU “I was communicating consistently with the team to ensure they were part of everything I was doing. I was creating really silly videos to keep them entertained and give a little light relief each week. I had also been producing official videos on my YouTube channel so that our clients can watch and keep up to date with us. The response was so positive to this as they can see my face and really connect with what I am saying to them.”- Ross Charles, Ross Charles Hairdressing “We created a newsletter for clients and were asking for nominations to treat key workers once lockdown ended” “We’ve had some great conversations with our guests across social media, email and phone. We created a newsletter which featured images of our team with supportive messages and love hearts. This simple image was received so well and cheered up so many of our guests, some of which said it simply ‘made their day.’ "We’ve also launched our very own initiative to show our appreciation for the key workers in our local area of North Wales. Tommy’s Love and Care simply asked people to nominate a key worker they feel deserves to be treated once government restrictions are lifted. We were completely inundated with nominations and some of the stories are so inspirational. We then chose around 30 names and they were given a voucher to use for any service within our salons at their own discretion. Having fought this pandemic, it is so important for us to say thank you.” - Esther Van Der Veken, Tommy’s Hair Company "We created an online store to help our clients and were providing individual advice to help during lockdown" “We had a huge amount of calls from clients looking to manage their hair during lockdown and struggling to find what they need. We launched our online shop to ensure they have access to the products they would usually purchase when they visit the salon.
"On top of this, we offered individual advice to ensure they get the right product for their hair type. Whether it is to care for their curls, enhance the colour they have, or to replace a broken heated tool, we supplied all the basics they needed. We offered free P&P on orders over £20 and customers are safe in the knowledge they are purchasing products that the professionals use and recommend for the best superior results." - Marcello Moccia, Room 97
Random act of kindness: Sharing love with the team
“Our team created Secret Santa-style care packages for one another”
“As a team, we were talking every day on Whatsapp and Zoom calls. I thought it would be nice for everyone to exchange a care package. We put names in a virtual hat and partnered people up. I came up with the idea because I missed being with the team every day. We always look out for each other and this was a way of sending someone a little something – a face mask, lip balm, chocolates, hand cream and, of course, wine!" - Joe Reed, apprentice, Brooks & Brooks
“We had team quiz nights and I started one-to-one catch-up calls”
“To keep our team engaged and up to date with each other, we were doing a quiz night every Thursday with partners too. We found this was a light-hearted way to stay in touch and have some much-needed fun too. On Fridays, I sent the team an updated video with information on our return to work. I always included information from the latest government updates and ensured they were completely aware of what we were doing during that time as a business .
I arranged one to one video calls with each of the team also. This was to check in with them individually and provide an open platform should they wish to voice any concerns or discuss any issues. This was probably the best thing I did for my team in lockdown. They all really appreciated it and it was really well received.
In addition to this, I gave all team members access to a sports psychologist who was sharing techniques to stay positive and focused during lockdown. This expert also provides access to various online fitness coaches which the team are still loving.”- Simon Hill, SESH Hairdressing