A glamorous issue
This week's issue of HJ is devoted to glamour - red carpet hair, products, styles and interiors that all encapsulate different interpretations of glamour. From Hollywood icons who are emulated the world over to retro updos and sideswept styles - there are pages devoted to hairdressing in its purest form and one thing that every image has in common, beautifully conditioned, healthy looking hair.
When client's leave your salon - and your care - their hair will look fabulous as it will have been styled by a professional using salon-only products - but what about when they get home? It is imperative that you advise and recommend professional products and treatments to ensure continued care at home for use between salon appointments; and to aid the client to recreate the look that you created.
And what about in salon? Do you offer treatments and rituals at the backwash that enhance the salon visit and leave the hair in tip top condition? If not then ask yourself why not. We all know that the consumer is better educated now than ever before with information on every subject - including haircare - available 24/7. Your clients may well be aware of the treatment options available to them but they will be looking to you to recommend the best for their hair type and need.
For me personally, the therapeutic aspects of the ritual are just as important - giving anything between 10 and 30 minutes to relax and recharge!
Jayne x