7 ways to sell the latest hair trends to your customers

If you’re always on the hunt for the latest hair trends, but find it hard to make it work for your customer base, then Liz Hambleton, Treatwell’s Editorial Director, has some advice for you. Here’s how to inspire your clients and turn the trends into profit for your business.

1. Don’t be too obscure or creative in your trend menu. What looks striking to you and I as experts could be far too experimental to customers. Unless you have a very experimental customer that is, in which case go wild!
2. Pick trends that have already gained pace on social media or have popped up on a few celebrities or bloggers. It’s at this point people are most likely to engage with and feel confident enough to try something out.
3. You might have your own signature style of presenting trend images but be aware that most of your customers will prefer to look at pictures of celebrities or bloggers, rather than models. It allows them to identify with the trend and see how it looks on real, albeit famous people.
4. Consider putting your trends into context for your customer. Rather than just suggesting a certain colour trend, and showing them a picture of the finished look, have a mood board handy of the type of people who have already started wearing this look, how they style it out on the street and what clothes they wear with it. It’s a fun, creative project to get stuck into.
5. Sounds obvious but if you’re pushing a certain colour trend, make sure at least one of your team is showcasing the look. You’d be amazed how much this inspires and reassures people.
6. Wording is everything! Position the trends to your customers in a practical way. If your focus is on wavy bobs, talk about it as the ultimate volume boosting cut for thin hair. If it’s on a certain type of braid - position it as the ‘five day braid or the holiday braid’ - a long-lasting put up for those who don’t want to be bothered with their hair.
7. You’ll get more pick up by offering ‘trend updates’ rather than bold new trends each season. Small colour tweaks, cuts that don’t lose any length and little fringe updates will convert to sales far more effectively. If your customer base is tame, work up a trend menu with this in mind.