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'head for change' urge paul mitchell systems

Published 14th May 2008 by sophieh

HeadForChange_Logo_RGBalt-small.jpgHeadForChange_Logo_RGB-small.jpgChanging lives in a small way is part of what makes up everyday life in the salon. In fact, most hairdressers agree that making the client look and feel better about themselves and leave the salon with a smile on their face is one of their favourite aspects of the job.

Now the industry is striving to take that one-to-one change to a larger scale and really make a difference to the world.

From campaigns to help the environment to those looking out for people with HIV and AIDS or helping terminally ill patients; many hairdressing manufacturers salon groups and individual salons now dedicate considerable time and effort to raising money and awareness for worthy causes.

In the first of a new series about charity work within the hair industry, we caught up with Paul Mitchell co-founder and CEO John Paul Dejoria to find out about their Head for Change Campaign.

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Head for Change is a multi-dimensioanl campaign that supports numerous charities and causes around the world, including the Pink Ribbon Foundation, the Mineseeker Foundation, Food 4 Africa and the Waterkeeper Alliance.

The compay also work with American Forests Global ReLeaf campaign to plant a tree for every bottle of Paul Mitchell Tea Tree produced and their latest initiative is to ensure that all their retail bags are made from 100% recycled material and encouraging clients to purchase 'Giving Back is the New Black' jute bags, with proceeds going to the Green Alliance.   

 

"The Head for Change campaign is about bringing awareness and motivating people to make a difference for the present and future of our planet's environment and living things," says John Paul.

"Part of our company and family culture is to give back and bring others along and to us Head for Change is like paying rent back to the planet."
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While many charity campaigns focus upon portraying an emotional message that targets the heart strings, Paul Mitchell have taking a different approach in keeping with the company's brand values.

"We're trying to put the idea in the reader's mind that it is cool to participate and create change for the better," John Paul explains. "The aim is to inspire the youth to get involved in causes that inspire them.

"We see our role as a conduit to inspire them to give back in whatever way possible, while also providing a link to causes that are close to us here at John Paul Mitchell Systems for them to check out."

In keeping with the idea of giving back in whatever way you can. John Paul has some simple advice for any hairdressers looking to do their bit.

 

"There are so many things one can do," he adds. "Something as simple as smiling at people to brighten their day, picking up a bottle and putting it in the recycling bin or volunteering to provide assistance to those in need.

"It does not need to be a financial support;  The small things we do everyday is what matters."


 


What Inspires You logo-crop.jpgFind Out More About Paul Mitchell's Head for Change

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Recent Charity Work Within the Hair Industry

sophieh

sophieh

Published 14th May 2008

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