'carmen' star wows guests at salon launch

Opera sensation Jordene Soprano - star of the hit musical ‘Carmen’ - brought the East End alive at the official unveiling of Identity UK’s new, relocated salon in Shoreditch.The five-star Good Salon Guide salon, which is the first in the UK to boast a L’Oréal Colour Lab and MIZANI Consultation Area, played host to an exclusive evening of fine food and champagne, and top quality entertainment.

But the real highlight of the night was Identity UK’s live hair show. Tthe team used an ‘Elegance’ theme for their female models and a ‘Relaxed’ direction for the men, to showcase their skills and expertise across all hair types, including European, Afro and mixed-raced hair. As well as being given a tour of the sumptuous two-storey salon, guests also sampled the treatments on offer within Identity UK’s two beauty rooms.

Tony Hegarty, who first launched Identity UK seven years ago with business partner Mikey Varellas, was delighted to officially launch his new salon: "After outgrowing our original premises in Kingsland Road, it took a long time for us to find a larger location, but now we’re in our new home, business is booming. "The salon marks an exciting era for Identity UK, so we wanted to throw a party to mark the occasion and the start of a fresh chapter for our team. We’re confident that Identity UK will go from strength to strength,” he said.More pictures>>