The booming male grooming industry

Recent research shows that in 2006 the men’s grooming market, including toiletries and fragrance, was estimated to be worth £781 million, almost a third bigger than in 2001. So it’s no coincidence that specific male-only hair and beauty ranges are being launched in the professional and consumer markets. It’s a sector that’s increasing at a healthy rate, but are you catering for the needs of your male clients? If only 35% of men buy their own grooming products, then who are the remaining 65% of people buying men’s products? Brand manager for TIGI’s new B for Men range, Philip Ivaldi, explains: "Our research reveals that women often buy hair products for their men while purchasing their own." So if you aren’t already stocking a male-exclusive product range, then ask yourself why. The figures show that the market is booming, and unlike women, men are notoriously loyal to brands – once you have their custom, you’re likely to keep it for life. If you want to stay one step ahead, then having a male-only retail zone is a savvy move. Here’s a selection of some of the professional male grooming ranges available:American Crew aveda men pure-formance B for Men from TIGI BC Bonacure Hairtherapy for Men from Schwarzkopf Professional KOS.PRO La Biosthetique Methode Pour Homme laidback for men Lock Stock & Barrel Grooming (LS&B) Matrix Men Style Control System men-ü Menz from Scruples Redken for Men System Professional Just Men