Spectacular world release

Published 01st Jul 2013 by jaynelo
Spectacular world release [caption id="attachment_473" align="alignleft" width="134"]London transport - TIGI style London transport - TIGI style[/caption]   [caption id="attachment_475" align="alignright" width="120"]Company founders - Pat and Anthony Mascolo Company founders - Pat and Anthony Mascolo[/caption]       It was a night of high energy and creativity at its best as TIGI World Release hit London for a two night hairdressing spectacular. Led by the founders and creative leaders of the brand Anthony and Pat Mascolo, the evening was high energy education and inspiration that combined commercial with avant garde and saw colour linked through every cut and style.   [caption id="attachment_469" align="alignleft" width="150"]The iconic looks from the BedHead Studio The iconic looks from the BedHead Studio[/caption] Celebrating ten years of the BedHead Studio, the audience were treated to an intimate video diary that shared their journey with reflections from key team members before a parade of models showcased the creativity that had spanned the previous decade. And from the past we came to the present as Anthony and the team recreated the MasterBrand collection for the 1000+ hairdressers in the audience, as Nick Irwin and Christel Lundqvist shared the journey that the team went on to create a collection that encompasses each element of the brand. A guest appearance from long hair maestro Andrew Collinge saw a demo of his one minute/one pin updo before five long haired models graced the stage and turned their updo's into beautifully finished long hair looks. [caption id="attachment_467" align="alignleft" width="150"]Andrew Collinge wows with his long hair look Andrew Collinge wows with his long hair look[/caption] It was then the turn of the Session Team to recreate styles from designers and Fashion Weeks around the world, as they showcased the looks that graced the catwalks for autumn/winter 2013. And as the audience were leaving for dinner, Anthony promised even more in the finale show that would demonstrate the future .......and they didn't disappoint. It was all about the boys as male models, dancers and gymnasts stormed the catwalk and were joined by an army of colour models who demonstrated the versatility of Copyright Color. With stunning video imagery linking the live looks appearing on stage, the finale was an assault on the visual senses with stimulation all around. And as the models all took to the stage for the final time - the team were greeted with a standing ovation from a hugely appreciative audience. Jayne x [caption id="attachment_468" align="alignleft" width="150"]Anthony demonstrates live on stage Anthony demonstrates live on stage[/caption] [caption id="attachment_466" align="alignleft" width="150"]Male models, dancers and gymnasts kept energy levels high Male models, dancers and gymnasts kept energy levels high
Colour models storm the stage
Colour models storm the stage[/caption]
   
jaynelo

jaynelo

Published 01st Jul 2013

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