SAMANTHA CUSICK IS AN INDUSTRY POWERHOUSE. COMBINING UNFALTERING COLOUR SKILLS AND BUSINESS INTUITION, HER BALAYAGE AND COLOUR SPECIALIST SALONS IN CENTRAL LONDON ARE A FAVOURITE WITH PRESS, INFLUENCERS AND CELEBRITIES. HER ROLE AS A GLOBAL AMBASSADOR FOR LEADING HAIR BRANDS SHOWCASES SAMANTHA’S ABILITY TO UNDERSTAND AND ENGAGE BOTH HAIRDRESSERS AND CONSUMERS.