Coty professional beauty appoints global ambassador

Rossano Ferretti has been announced as the new global ambassador for Coty Professional Beauty, working across the company's entire portfolio. The leading salon brands that Rossano will be collaborating with include Wella Professionals, System Professional, ghd and OPI. His role will span across areas such as product and service innovation, brand creative, education, and PR. On the new partnership, Rossano said: “The new Coty is a true challenger in beauty, obsessed with shifting the paradigms which often rule the beauty industry. Their vision resonated with me. At this point in my career I can choose to partner with anyone and I’ve chosen to partner with the best.”