Metropolitan chic at jamie stevens salon
When Jamie Stevens decided to open a new salon in Woolavington, Somerset, his aim was, he says: "To bring a bit of London artistry down to Somerset, without going OTT and having fuschia pink walls!"
Jamie, who is known for being the resident hairdresser on This Morning, and for being art director at Errol Douglas, wanted to stamp his personality on his own eponymous salon, Jamie Stevens.
He chose black and white for the décor to fit in with his logo - and the resulting look is sophisticated simplicity, which brings understated metropolitan chic to the salon's rural setting.
Jamie says it is glamorous enough to draw in younger people without putting off more traditional customers, and it's a look he's likely to replicate as and when he expands into other premises.
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Fact File
Name: Jamie Stevens
Address: Sedgemoor Road, Woolavington, Somerset
Owner: Jamie Stevens
Size: 1,000sq ft
Clientele: A mixture of old to young
Staff: Five full-time and three part-time
Styling stations: Seven
Budget: £145,000 (to buy freehold and refurb)
Financing: Self and bank
Design: Self and Aston & Fincher
Furniture: Aston & Fincher
Features: Black and white in a rural setting.
Budget Box
Flooring: £3,000
Building works: £10,000
Electrics: £4,000
Plumbing: £3,000
Heating: £1,500
Signs and logo and website and business cards: £3,000
Miscellaneous: £2,000
Furniture: £14,700
Get The Look
Design and furniture: Aston & Fincher 0121 331 2031
Top Tips
- Research trade professionals.
- Have a good relationship with your salon furniture equipment company.
- Take advice from a product company.
- Have good staff (such as a manager) behind you.
- Have a vision and stick to it.
- Make sure everything you do brings your vision to life.
In Brief...
- How would you describe the salon's image?
Cool, metropolitan, peaceful and welcoming. - What was the most expensive part of the refit?
The building and structural work. - What was the best and worst thing you did?
Designing it myself was the best thing. The driveway was the worst thing: I chose to concrete it, but should have gone with tarmac straight away. - What are the most important aspects to you?
Client comfort, and the way it looks. I believe that no-one would come in the salon and say 'I prefer it the way it was'.
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