Male grooming: b for men

Range: B for Men from TIGI Products: Clean-up Daily Shampoo, Clean-Up Daily Conditioner, B for Men Pure Texture Molding Paste. Further products are launching later this year. Why stock it? This is the first time TIGI has focused on a men-only range. With sharp imagery (shot in Battersea Power Station and inspired by the film Reservoir Dogs), there is nothing feminine about this range. Hero product: Trials have shown B for Men Clean-Up Daily Shampoo, £6.95, to be the hero. It's masculine, smells good, removes product build-up and strengthens hair. Sunflower extract gives UV protection, while its menthol fragrance refreshes the mind and stimulates the scalp. Call: 0844 844 0944.