L’Oréal Professionnel Launches Mental Health Awareness Scheme

Published 02nd Oct 2023 by Morgan Willmott

Continuing its commitment to raise awareness and act on hair pros' mental health with global initiative, Head Up, L’Oréal Professionnel shares its latest news with its mental health scheme.

Since 1909, L’Oréal Professionnel has been the trusted partner of hair professionals by elevating, upskilling and supporting the industry. This year, the brand launched Head Up, a cause that is centred around hair professionals’ mental health, to support and provide resources to the hairstylists’ community.

On average, stylists spend 2,000 hours* per year listening to their clients, and studies show that 75%** of clients consider going to their hairstylists as a form of self-care. Plus, since the coronavirus, hair pros have experienced stress and anxiety. These insights sparked Head Up, an initiative that was co-created by professionals, for professionals and is rooted in providing resources focused on hair pros' mental health.

The L'Oréal Professionnel mental health scheme has an ambition to train 2,000 hair pros by the end of 2023, thanks to Head Up Key’s first module co-developed by Hayley Jepson and Daniel Mason Jones. Head Up Keys is divided into four free certifying and snackable modules of 8 minutes each and is available online, through the L’Oréal Professionnel website, YouTube and on the L’Oréal learning platform, ACCESS.

The four certifying modules are:

  1. Head Up Keys Résumé
  2. Mental Health Matters
  3. I: Self-care
  4. YOU: Setting Boundaries

To find more resources for hairdressers struggling with their mental health, click here.

* From Samaritans (2017) ‘Crop, look and listen: hairdressers help Samaritans highlight the lifesaving power of listening’.

** From a study conducted by L’Oréal Professionnel through the brand’s official Instagram account (March 2023) reaching up to 1.8M hair lovers.

This is a sponsored post in collaboration with L'Oréal Professionnel Paris

Morgan Willmott

Morgan Willmott

Published 02nd Oct 2023

Have all the latest news delivered to your inbox

You must be a member to save and like images from the gallery.