Hairdressing group Headmasters is celebrating an impressive 40 years in the hairdressing industry. Their campaign, named #weatheadmasters, will commemorate their team - the genius behind the beautiful, confidence-boosting hair created at 55 salons across London and the Southeast. Take a look at the full collection here.
How are they celebrating?
To see in their 40th year, the company decided to put 12 of their salon staff centre stage to feature in their annual brand image campaign, #weatheadmasters.
“Headmasters is what it is because of its people,” says creative director, Andrew Barton. “So, we wanted to put them right at the front for clients to see who we are and who makes it happen!”
The hairdressing team of 800 from across our salons were invited to apply to be in the photo shoot, and a shortlist of thirty were invited to an X-factor style audition to choose the final twelve.
“It was incredibly difficult to narrow it down from thirty,” says Barton, “we wanted to have different stories and careers, and levels and from different salons with Headmasters and to really be our team heroes for the year.”
The lucky final 12 attended a two-day photo shoot with leading beauty and fashion photographer, Jack Eames who created the most beautiful collection of portraits, forming the basis of the new campaign. As well as being featured in every salon, all social channels and on the company website, the images and video will also form part of a dedicated recruitment campaign designed to give prospective stylists an insight into what it is like working at Headmasters.
Where can I find #weatheadmasters?
The campaign, #weheadmasters launches in salons this month, ahead of Headmasters’ official birthday in May, when the whole team will come together for a big birthday party at The Prince in Fulham. “We can’t wait to celebrate our 40th year with the team,” says Chairman John Sanders, who co-founded the salon group with his wife Christine back in 1982 when they opened the, now, flagship salon in Wimbledon Village.
