Kms presents genderless grooming

Inspired by the emerging trend of gender-neutral beauty and the street styles see in London, KMS has translated the approach of embracing individuality and disregarding traditional styling norms with three new products and collection of styles. Sam Burnett, who worked on the images, says: "Street styles in London are becoming more laid back and gender-fluid. People aren't afraid to be who they are and it's really refreshing to see."