Jo hansford's tips for perfect client colour changes
Published
04th Jun 2009
by sophieh
A client who wants to undergo a colour change can be one of the most lucrative salon opportunities, leading colourist Jo Hansford shares her wisdom on how to maximise the potential.- Consultation: check your client's motivation for the change - have they experienced some emotional upheaval that may be affecting their decision? If necessary, you should advise her to wait. While you're likely to be keen to press ahead with the appointment, you may well come unstuck further down the line if she changes her mind or is unhappy once it's done! It's often a knee-jerk reaction to change hair colour in a crisis and clients should always be encouraged to make the decision when they're not feeling too emotional.
- Discuss and check the client's eye colour, face shape, skin tone and condition of hair, plus what product has been used before. It may not be possible to create the look they want or it might not be suitable for their colouring - all these factors must be taken into consideration.
- Advise a trip to the wig department in a department store to check first if they'll be happy with the look. It's amazing how many clients will change their minds while others will gain more confidence from this exercise! It helps them manage expectations, too, so you don't give them a huge shock on the day.
- Look at their haircut - it usually needs to be adapted to complement the colour change and should be discussed. Booked in a cut simultaneously to get real wow factor from the appointment.
- Ensure the client goes how with the right products. These often need a change to suit the new hair and this can make or break the long term success of the appointment.
- Don't be afraid to say no - it's not about money, it's about client retention and recommendation. You want your client to look and feel great, to be a walking ad for your salon and to come back again and again!
More Colour Advice
