Jessica is the founder of Shedid & Parrish, the award winning premium quality hair range for curly and textured hair. With over 20 years experience, delivering international business strategy across the food and property sector, Jessica launched Shedid & Parrish as a brand that champions hair inclusivity, empowers all curl patterns and makes them a pleasure to look after. Jessica has an Executive MBA specializing in Leadership & Entrepreneurship from Cranfield University and a strong track record of spotting consumer trends and developing destination dining spaces. She has extensive International experience developing concepts, growing brands and driving commercial success having been the Commercial Director for Time Our Market and founder of J.P. Riverside, an International Consultancy operating within the leisure and property sector.